Second, suppliers – manufacturer-retailer – consumer. First, supplier – manufacturer - consumer. (2) There are 4 supply chain management models. MSMEs in west Surabaya use many suppliers strategy with 4 - 5 suppliers that is 10%. MSMEs in West Surabaya using strategy with 3 suppliers is 40%. MSMEs in West Surabaya using strategy with 2 suppliers is 40%. The results of research there are 2 things (1) implementation of suppliers strategy, MSMEs in West Surabaya using strategy with 1 supplier is 10%. It can be seen by observing 30 SMEs in West Surabaya. It can be seen by observing 30 SMEs in western Surabaya. Activities of MSMEs from suppliers to customers was simply. There are 3,947 MSMEs registered in Surabaya city government.
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